How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011, according to a new report [download page] from Borrell Associates. However websites have declined as an effective source over the years, and are now being challenged by social media, per the report. (more…)