Satisfied Customers Say Marketing Provides Them Consistently Good Experiences

What is it about companies’ marketing that drives satisfaction for their customers? MarketingSherpa explored this question in a survey [download page] fielded among 2,400 US consumers, half of whom were asked about the companies they were satisfied with and the other half about companies with which they’re dissatisfied. For satisfied customers, consistently having good experiences was the most common refrain, reported by a majority (56%) as being true of their experience. (more…)