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Is There Any Early Consumer Interest in Snapchat’s Spectacles?
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults, a survey from YouGov [pdf] has found. Just 4% of adults surveyed reported being very...
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Sales Isn’t Taking Advantage of Content. Here’s How Marketing Can Improve Its...
[SPONSORED CONTENT] The old saying goes: “Half of my advertising is wasted – I just don’t know which half.” This maxim might as well also apply to the B2B content marketing sphere, according to a new...
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Data-Backed Insights to Increase Video Ad Effectiveness
Digital video viewing may peak in the evening, but consumer receptiveness and response to ads are at their highest point in the morning hours, according to a recently-released study from YuMe. Based on...
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Do Men and Women Have Differing Approaches to Loyalty Programs?
Women are more likely than men to always buy a brand regardless of price, quality, convenience or brand promise, according to a study from CrowdTwist [download page]. Based on a survey of more than...
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What Incentives Would Drive Use of Mobile-Only Banks?
About 1 in 4 mobile device owners around the world say they’d be highly likely to use a mobile-only bank, according to a Nielsen study [download page]. For the 45% who are somewhat likely to do so,...
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Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy
Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that...
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Which Conversion Rate Optimization Method Is Trending Most This Year?
A majority (55%) of client-side marketers (predominantly from the UK and Europe) believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy, and a similar...
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Halloween Spending Expected to Reach New High
Almost 7 in 10 American adults plan to celebrate Halloween this year, according to a recent report from the NRF. Total Halloween-related spending is expected to reach $8.4 billion, the highest amount...
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Global Market Research Industry Registers Growth Uptick
The global market research industry grew by 2.2% to in 2015 after adjusting for inflation, according to ESOMAR’s latest annual Global Market Research report. That 2.2% growth rate was the highest since...
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Half of Marketers Say Personalization Provides Major Uplift to Search...
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to a report from Econsultancy and RedEye...
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3rd Gen Hispanics Want More Relatable Advertising. Here Are the Top 10 Ad...
A majority of 2nd (63%) and 3rd (65%) gen Hispanics agree that there should be more ads in English that speak specifically to Hispanics and Latinos, according to a new study [download page] from Yahoo...
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Netflix’s International Paid Streaming Subscriber Count Up >50% Y-O-Y
Netflix soars shared after it released its Q3 earnings report, and here we’ve charted its paid streaming subscriber growth over a period totaling almost 5 years. As the chart (click to enlarge)...
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European Marketers See Critical Future Role of Data and Technology
Almost 3 in 4 marketers in the UK, France and Germany agree that marketers need to be prepared to implement new technology in order to succeed, and an equal percentage (73%) agree that marketers are...
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Here Are 2016’s Top Brands Ranked by Customer Loyalty
Google has taken over as this year’s brand loyalty leader, rising 5 spots from last year’s results to take the mantle from Netflix, which fell to 4th. That’s according to the latest annual loyalty...
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Snapchat Cements Its Position As Teens’ Favorite Social Network
Snapchat is separating itself from the pack and establishing itself as the social network for teens, at least according to recent survey results from Piper Jaffray. In its latest bi-annual teen survey,...
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Broadcast TV Ad Spend Focused on Black Audiences Surges
Research has shown that media ad spending targeted to Black Americans is disproportionately small relative to their share of the US population. A new report from Nielsen [download page] indicates that...
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Marketers’ Favorite Way to Keep Track of Their Competitors’ Email Programs Is…
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters, according to a survey from eDataSource and The...
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1 in 3 Consumers Say Brand Advertising Influences Their Purchases
Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study [download page] sponsored by Bazaarvoice. Once again, word-of-mouth...
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What Factors Are Preventing Consumers From Making Purchases on Mobile Devices?
Mobile devices are increasingly used for retail research, and now account for about half of visits to e-commerce sites. But conversion rates on mobile devices – and smartphones in particular – continue...
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How Do Americans Feel About FinTech?
Most Americans hold a positive view of financial technology (FinTech), though 3 in 10 are unsure about it, according to a recent study from Blumberg Technology. Despite a majority believing that...
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