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Which Digital Marketing Tactics Are Perceived to be the Most Effective – and...
Email is yet again considered to be the most effective digital marketing tactic, and it also benefits from a relative ease in execution, per respondents to an survey from Ascend2 and its Research...
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In the US, Mobile Ad Spend Forecast to Rival TV by 2020
The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only...
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Minority of Content Marketers Say They Know Their Content Production Costs
Source: Rundown Notes: Almost 8 in 10 content marketers agree or strongly agree that their team “makes awesome content that our audience loves,” but their enthusiasm surrounding content is decidedly...
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Instagram Brand Post Interaction Rates Decline in 2015
Source: Quintly Notes: While brands gradually increased their daily number of Instagram posts in 2015 (from an average of 0.89 in January to 1.04 in December), their interaction rates declined from an...
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Mobile App User Engagement and Retention Benchmarks
The average retention rate for a mobile application one month after download is 39%, a figure that falls to 20% by the time 3 months have passed, according to a Localytics analysis of Q4 2015 activity...
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How Do US Teens Hear About New Brands?
Word-of-mouth (62%) edges TV ads (61%) and online ads (61%) as the leading way by which teens hear about new brands, according to a new retail-oriented survey from Ebates. The results indicate that...
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Which Website Features Do Home Buyers Find Most Useful During Their Search?
Source: National Association of Realtors (NAR) Notes: The vast majority of recent home buyers consulted a website (89%) at some point during their home search, with real estate agents (87%) close...
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Only 1 in 3 Gen Y Customers Report Positive Experiences With Their Insurers
Source: Capgemini / Efma [download page] Notes: Despite a general rise in insurance customer experience indices around the world in 2015, insurers are failing to meet the expectations of their younger...
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Pay-TV Cord-Cutting Accelerates in 2015
Source: Leichtman Research Group (LRG) Notes: The largest multichannel video providers – representing about 95% of the pay-TV subscriber market – shed almost 385,000 subscribers in 2015, reports LRG....
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Video Ad Engagement Benchmarks, by Industry, in 2015
Source: Viant [download page] Note: Slightly fewer than half (48%) of video ad impressions met viewability guidelines last year, up only slightly from 2014 (45%), per a Viant report, which also notes...
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Young Pandora Listeners Increasingly Say They Prefer to Spend on Experiences...
Two-thirds of Millennials (18-34) who listen to Pandora would rather spend their money on “experiences” than “things,” according to a study [pdf] from the internet radio platform. The report notes that...
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What’s Driving the Growth of OTT Services?
A majority of adults in the US and Canada use at least one monthly subscription service such as Netflix or Amazon Prime to watch movies or TV shows, per results from Digitalsmiths’ latest quarterly...
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Top Reasons Why US Consumers Would Use A Mobile App to Manage Their Health
Source: Makovsky / Kelton [pdf] Notes: Some 71% of US consumers would be willing to use a mobile app to manage their health, per results from a Makovsky survey. The most common reasons given are to...
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What Does Gen Z Find Most Important In A Car?
Source: Autotrader / Kelley Blue Book Notes: Price is the most important factor that the future generation of car buyers (Gen Z: 12-17) consider when deciding which car to buy/lease, per results from a...
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Pharma Brands Encounter Trust Issues
Fewer than 1 in 3 US consumers would trust completely (9%) or a good amount (22%) a website about a disease that is sponsored by a pharmaceutical company, while 1 in 5 would not trust the website at...
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What Benefits and Challenges Do Brands See With Employee Advocacy Programs?
Employee advocacy is one of the fastest growing social business programs, per a report last year from the Altimeter Group. A new study from Altimeter [download page] delves further into social media...
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Average CMO Tenure Drops For First Time In A Decade
Source: Spencer Stuart Notes: After more than doubling between 2005 (23.2 months) and 2014 (48 months), the average tenure for chief marketers from 100 of the top US advertised brands declined to 44...
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Smartphone Share of Site Visits, by Industry, in 2015
Smartphones grew to account for almost 37% of traffic to media and entertainment (M&E) sites in the US, Europe and Asia last year, reports Adobe Digital Index in its latest “Best of the Best”...
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TV Multitasking, Binge Viewing Increasingly Widespread
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier, reports Deloitte in its latest annual Digital Democracy...
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US E-Commerce Conversion Rates Up Y-O-Y in Q4 2015 Across Devices
Source: Monetate Notes: E-commerce conversion rates grew on a year-over-year basis across devices in the US, UK and on a global basis, reveals Monetate in its latest quarterly report, which also notes...
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