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These Information Sources Are Considered Most Trustworthy by B2B Buyers
Vendor websites might be one of the most used information sources by B2B buyers, but they’re towards the bottom of the list in helpfulness and trustworthiness, according to a report from TrustRadius...
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Top 10 Marketing Charts of the Month – January 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; advertising to Gen Z; social media’s purchase influence; e-commerce and m-commerce popularity;...
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How Do Industries Score on Corporate Reputation Factors?
The technology industry continues to have the best reputation of any sector in the US, according to the latest annual Harris Poll Reputation Quotient (RQ). But a breakdown of the different facets of...
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1 in 3 Insurance Policyholders Go Hunting For A Better Deal At Renewal Time
For the most part, insurance policyholders are more likely to simply renew a policy without much effort when it comes up for renewal than to actively search for a better deal, according to new data...
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Facebook User-Generated Content Engagement Reportedly Down in 2016
Facebook users averaged far fewer original posts in 2016 than they did the year prior, according to a Mavrck analysis [download page]. While the trends identified in the report point to a general...
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What Are Teens’ Primary News Sources?
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source, according to a study from Common Sense Media, which interviewed almost 600 teens...
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How Do Viewers Discover Video Content?
Consumers still discover new TV and video content primarily through TV ads (56%) and word-of-mouth (54%) with internet search (32%) also a popular means, according to a report from the Consumer...
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Spotify Rapidly Growing in Popularity with Youth
Spotify has been showing strong, steady growth among the 12-24 demographic, and has now overtaken Pandora in popularity for this age group, according to the latest Infinite Dial report [pdf] from...
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Online Radio and Podcast Audiences Continue to Broaden
Some 61% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 87% of those listeners (53% of respondents overall) listen on a weekly basis, per the latest...
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Social Recommendations Top TV Ads in Purchase Influence for Youth
Recommendations from friends and family members have long held the most influence in consumer buying decisions, as evidenced by MarketingCharts’ own primary research. New data from Deloitte indicates...
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When Boomers Buy Alcohol, They Typically Have A Specific Brand in Mind
While roughly three-quarters of Boomers (76%) and Millennials (73%) plan their alcohol purchases ahead of time, some 18% of Boomers (vs. 11% of Millennials) buy impulsively and 16% of Millennials (vs....
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Top 10 Marketing Charts of the Month – April 2017
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends and live vs. OTT viewing; Netflix vs. cable-TV subscriber count; biggest video ad challenges;...
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Inbound Marketing Prioritizes SEO as Traffic Generation Proves Challenging
Proving ROI has long been a top challenge for marketers. But marketers participating in HubSpot’s latest annual State of Inbound report [download page] have bigger fish to fry: generating traffic and...
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Loyalty Programs Continue to Affect Shopping Behavior, Members Say
Member satisfaction with loyalty programs is gradually rising but could still use improvement, according to the latest annual “Loyalty Report” [download page] from Bond Brand Loyalty. Some 46% of...
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Enterprise Organizations Tout Effectiveness of In-Person Events for Demand Gen
Marketing decision-makers working at organizations with at least 1,000 employees are seeing results from their event marketing efforts, per results from a survey from Certain [pdf]. More than...
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The Most Bothersome Aspect of Brand Marketing Is…
Consumers don’t necessarily dislike advertising – in fact, in some instances they like it. But what really irks them most about brand marketing is false or misleading advertising, according to a new...
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Consumers Now Say They’re More Likely to Share Good Than Bad Experiences
In a reversal from past research (see here and here) consumers are more likely to share good experiences than bad ones, according to a recent Temkin Group survey. In fact, just 14% of the 10,000 US...
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User-Generated Content Boosts Purchase Confidence, Online Shoppers Say
User-generated content (UGC) has a strong influence on purchase decisions, according to a survey [download page] commissioned by TurnTo Networks and conducted by Ipsos. A slight majority of online...
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Building Trust in Mobile Apps & Services: Data Privacy is Key
Lack of trust is the main barrier to greater use of mobile apps and services, according to [download page] a Mobile Ecosystem Forum (MEF) and ForgeRock survey of more than 6,500 smartphone users across...
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Industrial Content Marketing: Search, Vendor Websites and Online Catalogs the...
Technical professionals most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase, per results from...
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