Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and lower CPM than seen in Q1. CPM growth was highest in Canada (145%) and France (137%), followed by the US (74%). (more…)
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Global Social Advertising CPM Trends in Q2 2016
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