Top 10 Multi-Platform TV Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleClik here to view.
Millennials Give Higher Brand Equity to Banks Than Do Older Adults
Millennials have a strong connection with their banks, says The Harris Poll in revealing the banks with the highest brand equity this year. In fact, Millennials give national and super regional banks a...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – August...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleClik here to view.
TV Universe Expands to 118.4 Million Homes for Upcoming Season
After stalling last year, the number of TV homes in the US has grown by roughly 1.7% to 118.4 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 301.7 million...
View ArticleClik here to view.
Mobile Shopping Research Most Often Takes Place At Home
While most adult online shoppers say they use their mobile devices while in-store, the retail store isn’t the place where most mobile shopping research is being performed. Instead, among American...
View ArticleClik here to view.
Mobile Up to One-Third of Email-Driven Revenues
Despite a slip in click-to-open rates, mobile accounted for a majority (53%) of clicks for emails sent by Yesmail clients in Q2, according to the company’s latest quarterly report. That’s the first...
View ArticleClik here to view.
What Tech Challenges Do Growing Small Businesses Face?
New technologies will be one of the biggest factors impacting future growth for small businesses, according to a Forbes Insights and Cox Business survey [download page] of 300 small business...
View ArticleClik here to view.
Smartphones Driving More Traffic in APAC Than in US or Europe
Smartphones drove more than one-quarter of all site visits in the Asia-Pacific region last year, including almost 4 in 10 (37.9%) visits in Japan, per a new Adobe Digital Insights (ADI) report. The...
View ArticleClik here to view.
Who Reads Books in the US?
The percentage of American adults who read books has remained relatively unchanged in the past few years, reports the Pew Research Center’s Internet & American Life Project in a recent study [pdf]....
View ArticleClik here to view.
For Enterprise Advertisers, Smartphones Grow to 2 in 3 Display Conversions
Smartphones are becoming increasingly influential for enterprise advertisers across search, display and social, but tablets have stagnated. That’s according to Marin Software’s latest quarterly report...
View ArticleClik here to view.
What Motivates Consumers to Engage With Online Content?
Consumers’ motivations for engaging with online content can be boiled down to 8 “content moments,” says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets....
View ArticleClik here to view.
Use of Facebook’s New Reactions Gradually Rising
The use of Facebook’s new reactions has grown, although it remains small relative to likes, shares and comments, reports Quintly in a new study. Based on an analysis of 105,000 Facebook pages in June,...
View ArticleClik here to view.
Confidence in Data-Driven Marketing’s Growth Prospects Reaches New High
US marketers are growing more confident than ever in the future growth prospects for data-driven marketing, reports the DMA in its latest DMA/Winterberry Group Quarterly Business Review, which...
View ArticleClik here to view.
Global Social Advertising CPM Trends in Q2 2016
Facebook CPMs grew by 63% year-over-year to an average of $6.33 in Q2, reports Salesforce in its Advertising Index Q2 2016 report [download page], though that represented a slower rate of growth and...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – August 2016
This month’s quick-hit set of top charts includes the following topics: the ideal marketing mix; annoying social media behaviors; the core of the influencer trend; tracking the customer journey;...
View ArticleClik here to view.
TV and Video Content Accessibility Becoming More Important
More than 1 in 3 global pay-TV and OTT service subscribers have given up on shows they love because it became too difficult and/or costly to access those shows, according to a TiVo survey of 5,500...
View Article