Clik here to view.
Few Young Americans Very Satisfied With the National Media
Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S....
View ArticleClik here to view.
Streaming Video Subscriptions Driven by Desire For More Content
Research has for some time suggested that streaming video acts more as a complement to – rather than a replacement for – traditional TV. A recent survey [download page] from IBM Cloud Video lends some...
View ArticleClik here to view.
One-Fifth of Subscription Business Churn Is Involuntary
The average churn rate for subscription businesses hovers between 8 and 9% throughout the year, a new study reports. Based on an analysis of 25 million transactions throughout 2015, Recurly says...
View ArticleClik here to view.
Sharing Economy: Travel and Finance Update
More than 1 in 3 American adults are likely to use sharing economy services – such as AirBnB or Uber – during their summer vacation this year, reports Ipsos in a survey conducted on behalf of Allianz....
View ArticleClik here to view.
11 Stats to Inform Your Marketing and Advertising in Canada
How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were...
View ArticleClik here to view.
Profiling The 1 in 4 TV Households Without Pay-TV
1 in 4 US TV households now lack cable and satellite reception, reports GfK in newly-released data from a survey of 3,009 US households. While these households are fairly evenly split between...
View ArticleClik here to view.
Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Ace Metrix has released its list of Q2’s top “breakthrough” ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest “Likeability”...
View ArticleClik here to view.
Triggered Email Response Rate Benchmarks in 2015
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all...
View ArticleClik here to view.
CMO Role Evolves to More Strategic Business Leadership
CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience,...
View ArticleClik here to view.
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in...
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase...
View ArticleClik here to view.
PR: What Are the Benefits of Top-Tier Feature Coverage?
Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and...
View ArticleClik here to view.
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
View ArticleClik here to view.
Which Ads Do Internet Users Dislike the Most?
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some...
View ArticleClik here to view.
Getting to Know Gen Z’s Shopping Behaviors
Those poor Millennials. They don’t even like their own moniker, and now they’re in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps)...
View ArticleClik here to view.
Digital Health Tools Find A Willing Consumer Audience
Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools...
View ArticleClik here to view.
Most Millennials Are Comfortable Not Carrying Cash
Almost two-thirds (62%) of American adults feel that it’s likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate...
View ArticleClik here to view.
More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on...
View ArticleClik here to view.
These Brands Are Enjoying the Best Buzz So Far This Year
New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase...
View ArticleClik here to view.
Marketers Finding Email Personalization Effective, Web Content...
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the...
View ArticleClik here to view.
Branded Content Seen More Effective Than Pre-Rolls For Various KPIs
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent,...
View Article