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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
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Ad Volume Hurting the Social Media Customer Experience
Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer...
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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI
Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from...
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Which Customization Method Should Your Brand Use?
More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found....
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B2B Media & Information Industry Revenues Up 2.7% in 2015
The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset...
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Here’s What Americans Say They Most Commonly Post About on Social Media
More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and...
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Which Analytics Skills Are in the Highest Demand?
Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the...
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Radio Ads Garner Gen X’s Attention
Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study,...
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These Are the Brands That Spring to Mind When B2B Consumers Think of Tech...
As marketing’s role evolves, CMOs are taking greater responsibility for innovation, seeing this as an area in which they can increase their influence. While research suggests that leadership in...
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Youth Seek More Multicultural Influences in Retail & Entertainment
America’s youth are looking for more cultural influences in what they watch, eat and buy, according to new research. The Harris Poll survey of more than 2,000 adults finds that 18-34-year-olds...
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Visual Content Performs Best on Social Media, Marketers Say
Senior marketers feel that visual assets are becoming more important to their brand communications, and now a new study from Clutch finds that visual content is believed to have the best performance on...
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Check For These Common On-Site SEO Problems
Many websites are facing serious or severe on-site SEO issues, SEMrush reveals in an audit of 100,000 websites and 450 million pages. In fact, 6 of the 10 most commonly-found problems are considered to...
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SMBs Focus on Creating Relevant Content for Their Social Channels
More than 8 in 10 SMBs have a social presence on at least one platform, according to study results from The Alternative Board. Respondent companies – 3 in 4 of which are B2B focused – reported spending...
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B2B Execs Say Sales Needs Better Content. Here’s What They Think Works Best.
The marketing team is the one most commonly responsible for creating the content that salespeople use in their selling efforts, according to respondents to the 2016 Sales Enablement Optimization Study...
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Social Post Interaction Rates on the Decline, With One Exception
Social media engagement rates are on the decline, reports TrackMaven in an analysis of interaction rates for 51 million pieces of content on four major social networks. Instagram has taken the biggest...
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Search for Authenticity Drives Influencer Marketing Trend
Brands are turning to influencers primarily because they can offer them a greater degree of authenticity, research from TapInfluence and Altimeter, a Prophet Company [download page] has found....
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Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.
About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report – from Periscope, by McKinsey [download page] – indicates...
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AdWords Benchmarks Show Which B2B Industries Benefit The Most
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers, finds Bizible in a recent benchmarking study [download page]. Based on marketing and...
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1 in 2 US Adults Say They’ll Watch Live Olympic Broadcasts
About half of American adults say they’ll definitely (17%) or probably (32%) watch live broadcasts of the 2016 Summer Olympics that are starting today, according to a recent survey [pdf] from YouGov....
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Advertiser Demand for Non-Standard Inventory A Growing Influence on Media...
The biggest media trend influencing business success in the media and entertainment industry is digital channels overtaking traditional, according to new research [download page] from Econsultancy and...
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