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Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow
Consumers’ screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video’s future. Legacy TV continues to be the...
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Which Local Ad Channels Are Considered Useful, Annoying, and Influential?
Local media users in the US tend to view print ads as more useful than annoying, but aren’t quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are...
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Top-Performing Enterprise Organizations Track These Components of the...
Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of...
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How Companies Can Stop Customers From Leaving After A Data Breach
Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization’s reputation. But it’s not just a company’s reputation that’s...
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This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users
There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top...
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No, Millennials Aren’t Ignoring Your Promotional Emails
There’s been some buzz about the death of email among America’s youth, but there’s also data to contradict that notion. Here’s one such stat, courtesy of a new Fluent study [download page]: Millennials...
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CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.
CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according...
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The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social...
There’s no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn’t seem to change from one year to the next!). But an...
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CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth
Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest...
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TV Viewers Say OTT-Like User Interface Could Stem Cord-Cutting
About half of TV content viewers are at least considering changing cable/satellite providers or canceling their service in the next 12 months, per results of a Digitalsmiths survey [download page] of...
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These Social Media Behaviors Are Turning Off Your Followers
It’s a tough world out there: a recent study from Sprout Social shows that brands need to strike a very delicate balance with their social media promotions or risk losing their followers. Case in...
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Netflix Tops Streaming Video Service Satisfaction Ratings
Streaming video service users are the most satisfied with Netflix, according to the J.D. Power 2016 Streaming Video Satisfaction Study, which notes that Netflix had particularly high scores for...
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Email-Driven Conversions Highest on the Weekend
For email marketers, mid-week may provide the best engagement rates, but the weekends are when conversions are highest. That’s according to Yesmail, which included a day-of-the-week analysis in it...
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Social Media Influences TV Viewing Decisions for 4 in 10 Adults
Slightly more than 4 in 10 adults in the US and Canada profess to choosing a TV show or movie at least sometimes because of the buzz it’s getting on Facebook, Twitter or other social networks. That...
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Online Radio A Key Medium For Reaching Hispanics
Hispanics are a rapidly growing influence in the US, details Nielsen in a new report [download page] covering the rise of the US Hispanic population. Noting that the Hispanic population is expected to...
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App Install Ads Comprise 1 in 4 iOS Impressions on Instagram
The vast majority of iOS ad impressions on Instagram and Pinterest continue to direct users to the mobile web, although app install ads are making some inroads, details Sensor Tower in its latest...
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B2B Email Still Very Desktop-Heavy
The world may be going mobile, but don’t tell that to the business products and services category, which remains very much desktop-driven in its email behavior. Indeed, 7 in 10 emails sent by business...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – August 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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